For his 2025 Coachella set, Ty Dolla $ign transformed the Sahara Stage into a stark prison yard, turning the performance into a deeply personal narrative.

The stage was enclosed by chain-link fencing and stark industrial textures, creating a raw environment that framed the emotional core of the show: a live duet with his incarcerated brother, Big TC. Lighting cut sharply through haze, alternating between cold, unforgiving washes and sudden bursts of warmth, amplifying the tension between isolation and release.

Guest appearances from YG, Tyga, Wiz Khalifa, and Leon Thomas shifted the set from intimate storytelling to collective celebration, but the central aesthetic remained unflinching. The result was one of Coachella’s most striking moments—an environment where personal history, performance, and spectacle collided.

For Ty Dolla $ign’s performance at Balad Beast 2024 under the creative direction of Tino Schaedler, See You Later provided notch design and programming delivering a visually striking show against this unique set location.

Set against the historic backdrop of Jeddah, the stage was surrounded by stunning architecture that became an integral part of the performance. Our team projected visuals onto the buildings behind the stage, creating a seamless fusion of the city's rich history with cutting-edge digital artistry. By integrating Notch real-time visuals we created an immersive and modern experience tailored to the unique atmosphere of the festival. The visuals were designed to feel fluid and interactive, with Notch camera effects transforming Ty Dolla $ign’s stage presence into larger-than-life moments. By blending real-time effects with bold, graphic content, we ensured that moment of the performance was visually amplified.