See You Later crafted content design for J Balvin’s Back To The Rayo Tour, building a high-energy visual language that amplified the tour’s bold aesthetic.

The stage featured towering LED architecture, mirrored chrome surfaces, and a massive sculptural head that fractured and reformed in sync with the music. Our content direction and animation threaded these elements into Balvin’s futuristic, hyper-stylized world—balancing surreal imagery with the raw energy of reggaeton.

The result was a tour where music, movement, and visuals collided into a fully immersive spectacle, carrying Balvin’s vision across arenas throughout North America.