See You Later Projects

See You Later crafted content design for J Balvin’s Back To The Rayo Tour, building a high-energy visual language that amplified the tour’s bold aesthetic.

The stage featured towering LED architecture, mirrored chrome surfaces, and a massive sculptural head that fractured and reformed in sync with the music. Our content direction and animation threaded these elements into Balvin’s futuristic, hyper-stylized world—balancing surreal imagery with the raw energy of reggaeton.

The result was a tour where music, movement, and visuals collided into a fully immersive spectacle, carrying Balvin’s vision across arenas throughout North America.

J Balvin, Back to the Rayo Tour

SYL Team

Content House: See You Later, Content Direction: Elsa Hanneke, Creative Assistant: Matea Friend, Content Producer: Liv Krusinski, SYL Producer: Aaron Johnson, SYL Production Coordinator: Matt Van Daele, Animators: Levitate AV, Pppanik, Ami Angelika, Visual Frisson, Latent Places, The Node Institute, Mxzehn, Function.str, Edgymundo, Kim Oslice, Editors: Corn King, Carter Juncal, Blacklake

Artist Team

Creative Direction: The Squared Division, Associate Creative Director: Amanda Balen, Notch IMAG & Content Design: Boxcat Studio, VFX Artist: Olivier Bink, Production Design: High Scream, Romain Pissenem, Lighting Design & Programming: Andre Petrus, Video Programming: Hank [Last Name], Choreography: Cassie Bartho, Dancers: Autumn Miller, Riley Groot, Alex Navac, Deirdre Barnes, Chloe Bunce, Isaac Bradley, Rudy Garcia, Management: Roc Nation