See You Later Projects

For Eminem’s landmark performances at the Formula 1 United States Grand Prix in Austin, Texas, and Soundstorm Festival in Riyadh, Saudi Arabia, See You Later was proud to deliver bold and cinematic visuals that elevated two unforgettable events.

At the Formula 1 Grand Prix, we crafted dynamic, high-energy content to celebrate the 25th anniversary of The Slim Shady LP. Inspired by Detroit’s iconic cityscape and industrial grit, the visuals combined surreal storytelling with Eminem’s unmistakable edge, creating a dynamic backdrop for his blend of classic hits and new material from The Death of Slim Shady.

At Soundstorm Festival, Eminem’s debut in Saudi Arabia, we pushed the boundaries of scale and innovation, taking over one of the world’s largest stages with a colossal 160-meter-wide screen. Our visuals fused Eminem’s artistic journey with cultural elements unique to the region, creating an immersive experience that captivated the diverse festival audience. Through a seamless blend of creativity and execution, See You Later created cutting-edge visuals that amplified every beat and left an indelible mark on two global stages.

Eminem, Formula 1 US Grand Prix

SYL Team

Content Director: Elsa Hanneke, Content Producer: Arika Domanick, Producer: Aaron Johnson, Darrius Medina, Production Coordinator: Matt Van Daele, Animators: Connor Campbell, Harley Wrecks, Jordi Den Hoedt, Dugan Warmoth, Robert Gotham, Sara Dbiza, Vitaly Havrylyuk, Alex Hooker, Julien Missaire, Jan Sladecko, Adam Spizak, Marko Stanojevic, Andrew Williams, Editors: Parker Schmidt, Carter Juncal, Hunter Lyon, Kye Popham, Olaf Woldan


Eminem Team

Stage Designz; Daniel Boland, Scenic Design: Daniel Richardson, Video Director: Ben Johnson, Production Manager: Curtis Battles, Management: Paul Rosenberg