See You Later Projects

At the 2025 iHeart Music Awards, Bad Bunny delivered a visually commanding performance built around a glowing, architectural stage frame that pulsed with color and energy.

The design placed him elevated above a mass of dancers, contrasting his singular presence in a white fur coat with the frenetic movement below. Lighting shifted from icy blues to searing reds, sculpting the performance into two distinct acts—one ethereal and cinematic, the other raw and explosive.

As the energy reached its peak, Bad Bunny surrendered to the crowd, lifted overhead in a sea of hands while the stage erupted in red light. The performance balanced intimacy and spectacle, cementing the night as one of the most memorable moments of the show.

Bad Bunny, iHeart Music Awards 2025

SYL Team
Creative Director: Harriet Cuddeford, Show Designer/Director: Darrius Medina, Creative Producer: Aaron Johnson, Production Designer: Leticia Leon, Production Coordinator: Aaliyah Dominguez, Project Coordinator: Matt Van Daele, Choreographer: Sienna Lalau, Costume Designer: Gabriella Gilman, Animator: Sara Dibiza, Editor: Parker Schmidt

Bad Bunny Team
Production Manager: Roly Garbalosa, Production Coordinator: Kallyne Bottini

For the Season 50 finale of Saturday Night Live, Bad Bunny delivered two striking performances framed by cinematic stage environments.

“NUEVAYoL” reimagined the iconic 1930s photograph of steelworkers on a suspended beam, placing Bad Bunny and his ensemble high above the set in a tableau that fused nostalgia with modern swagger.

Later, “PERFuMITO NUEVO” with RaiNao unfolded inside a graffitied club bathroom—inspired by the abstract underground clubs found around puetro rico during the birth of Reggaeton music. Walls saturated with tags, mirrors glowing under cool light, and the intimacy of the space heightening the song’s charged atmosphere.

The result was a pair of performances that turned Studio 8H into living installations, pushing the visual language of SNL into new territory.

Bad Bunny, iHeart Music Awards 2025

Show By: See You Later, Creative Direction: Bad Bunny, Harriet Cuddeford, Show Director: Harriet Cuddeford, Creative Producer: Darrius Medina, Set Designer: Leon Leticia, Producer: Aaron Johnson, Lighting Designer: Seth Bernstein, Lighting Programmer: Darien Koop, Movement Director: Liam Lunniss
Production Manager: Scoulios, Production Coordinator: Matt Van Daele, Production Assistant: Cam King, Content Director: Jordan Glenn, Animators: Sara DiBiza, Levitate AV, Editor: Parker, Scenic: Scenicorp, Shem Ahl, Lighting / Video: 4Wall

Stylist: Storm Pablo, Stylist Assistants: Marvin Linares, Junichi Kamata

Casting: Jemel McWilliams, Farley Rene, Dancers: Luz Remigo-Frias, Jose Baez, Trey Barrett, Armando Estrada, Daniel Santiago, Ned Zaina, Julia DiPretoro, Audri Chagoya, Lakeesha Escobosa

Label: Rimas, Management & Marketing: Monica Jimenez, Tour Manager: Angel Mejias, Production Managers: Alexis Soto, Rolando Garbaloza, Production Coordinator: Kallyne Bottini, Sound Engineer: Roberto Rosado, Sound Technician: Mario Estrada